Forty-one years ago today pull began to give push a run for its money. The Universal Product Code (UPC) connected individual demand to global supply in a way unprecedented. Since then accumulating data has allowed suppliers to anticipate consumer trends,recognize (and serve) previously unknown relationships, and make supply much smarter.
All of which allows those willing to implement these new insights the ability to reduce wasted time and product; providing what is wanted where and when there is a customer. The cost of logistics in the price of most products has fallen from half or higher to often less than a tithe. For the entire US economy logistical requirements have recently totaled barely eight percent.
According to GS1, today bar codes will be scanned at least 5 billion times.
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