11.27.2015



According to the constantly updating IBM Benchmark Survey:

Thanksgiving Day online sales were up 26 percent compared to a year ago. But the average spend per order on Thursday was $123.45, down from $125.25 a year ago. In 2013 the average total purchase on Thanksgiving Day was $132.  Roughly a third of purchases are being made on mobile devices.

As of mid-day on Black Friday tracking suggested a possible decline in year-to-year online sales.

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