...e-commerce sales for the day were on track to soar 9.4 percent over last year. As of Monday morning, some $540 million had already been spent online, according to Adobe, whose software runs under many retailers' websites. And while Cyber Monday has long reigned supreme as the biggest day of the year for digital shopping, it faced a stiff challenge from Black Friday this time around. Retailers were on track to pull down $3.36 billion online on Monday, which would just barely edge out the $3.34 billion spent Friday.Cyber Monday originated in the tendency of consumers to use their office computer networks to purchase whatever they could not find on Black Friday. The shopping tradition has continued despite the rise of mobile and at-home network access... encouraged by extensive marketing and discounting. According to Adobe Digital Insights, "Mobile continues to drive the majority of visits to retail websites on Cyber Monday at 53 percent (44 percent coming from smartphones, 9 percent from tablets), while accounting for 35 percent of sales (25 percent smartphones, 10 percent tablets)."
According to Reuters: "Amazon.com Inc (AMZN.O) said it is on pace to have its "best Cyber Monday in history," and said orders placed on its mobile app are higher than last year. Wal-Mart Stores Inc (WMT.N) said purchases made on the Wal-Mart app jumped 150 percent this year." Some have speculated that Amazon generates roughly one-third of annual sales in connection with Cyber Monday.
MORE DETAIL FROM ADOBE DIGITAL INSIGHTS
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