6/26

According to the Wall Street Journal:

Some of the biggest food suppliers in the U.S. are responding to a threat from e-commerce trends by muscling their way into the market for home delivery of meal kits. The food heavyweights including Tyson Foods Inc., Campbell Soup Co. and Hershey Co. aim to build their own distribution channels straight to consumers, the WSJ’s Kelsey Gee reports, and stem the loss of business as consumers shift away from packaged foods. The companies are working with online couriers to challenge companies like Blue Apron and HelloFresh that have carved out a $1.5 billion market delivering parcels of fresh ingredients and snappy recipes to homes. Experts warn that the market for “Uber for food” is crowded, however, and littered with failures. The mass-market companies have deep pockets, but they’ll have to figure out how to manage their new, highly tailored deliveries for consumers alongside traditional supply chains built for scale.