... sales including VAT increased by 6 percent in local currencies in December 2016 compared to the same month last year. Converted into SEK (Swedish currency), sales increased by 10 percent. The total number of stores amounted to 4,379 on 31 December 2016 compared to 3,957 on 31 December 2015.
According to Reuters, reporting on H&M:
In November, its growth was roughly unchanged from October at 9 percent, missing expectations for an acceleration on the back of demand for winter clothes. H&M, which has the bulk of sales in Europe, has in the past year blamed several monthly sales misses on unseasonable weather. Like its rivals, H&M has underperformed Inditex, partly because the Zara owner has a supply chain that enables it to react more quickly to shifts in demand, making it less exposed to variations on weather.
Both H&M and Zara (Inditex) are leading purveyors of "fast fashion". Each move at blinding speeds compared to Macy's or Walmart or almost any others. But what analysts are now asserting is that while both are fast, the Inditex family is much more agile -- much better at quickly shifting direction -- in response to real-time consumer behavior.
Using information to drive this sort of shift is a key differentiation between supply chain management and logistics.
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