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The National Retail Federation has looked hard at Department of Commerce data for the 2016 holiday season and highlights the following:

• Online and other non-store sales increased 12.6 percent unadjusted year-over-year.
• Sales at clothing and accessories stores increased 2.5 percent unadjusted year-over-year.
• Sales at general merchandise stores decreased 1.5 percent unadjusted year-over-year.
• Electronics and appliances stores’ sales decreased 2.3 percent unadjusted year-over-year.
• Furniture and home furnishings stores’ sales increased 4.8 percent unadjusted year-over-year.
• Sales at building materials and supplies stores increased 4.5 percent unadjusted year-over-year.
• Sporting goods stores’ sales decreased 1.7 percent unadjusted year-over-year. 
• Sales at health and personal care stores increased 6.7 percent unadjusted year-over-year.
• Sales at Department Stores decreased 7.0 percent unadjusted year-over-year.
• Food and beverage stores' sales increased 3.6 percent unadjusted year-over-year.

Overall retail sales increased about 4 percent over 2015.  Department Stores  lost big. Online won big.

How about mass customization won big, while something-for-everybody lost big?